Site Speed Optimisation

By SEO Melbourne E-Commerce, Seo Comments Off on Site Speed Optimisation

What is Site Speed Optimisation?


Site speed is an important consideration when it comes to your website as it can have an impact on SEO and your conversion rate as well, but it is a complex subject that can be very technical to handle. Specifically, site speed optimisation is how quickly users are able to see and interact with your websites specific content. You can easily identify areas that need improvement and then track the extent of those improvements once made. Site speed measures three aspects of latency on your site. These include:
· Page load time – To see how quickly your pages load from different perspectives, such as different browser types in different countries.
· Execution speed – This is in reference to each hit, event, or user interaction that you want to track. This may include images, button clicks, and more.
· Document availability – this is how long it takes for a document to become available for interaction.

How to Optimise your Site Speed

Site speed optimisation can get confusing, but at the very basic level it is about how quickly a user can go into a browser, enter your website, and send a DNS request. There are several issues that could go into slowing down your individual site, which include the use of large images that take time to load, hosting issues, third party scripts, your theme or large files, redirects, and even JavaScript. Any or all of these issues can be problematic and contribute to slowing down your site. The best way to determine a problem is by assessing the page and using available resources to resolve the issues.

Page Speed Tools and Resources

There are several resources available through Google that will help you determine page loading speed as well as improve overall issues. Google suggests that a website load time should be between 2 and 3 seconds from the time a user clicks on the link, but this isn’t always possible, especially when dealing with large ecommerce website with lots of products so it’s usually a case of “the faster the better”. To get an idea of how quickly your page is loading when compared to competitors, try loading your page and then loading a competitors page to get an idea of which loads faster or use some of the tools below to get a better understanding of this:


Lighthouse is available in Chrome Dev Tools for users. If you are on your webpage and then click on Inspect Element you will open Chrome Dev Tools. On the far right is an Audit tab from which you can run your Lighthouse report on your browser. This option offers very specific examples and fixes to increase site speed. This automatically simulates fast 3G to focus on mobile users and offers some good feedback for site fixes.

Page Speed Insights

Page Speed Insights is another option which has now been incorporated into the Chrome User experience Report. If you are not a larger site it will not measure page speed, but will look at how your site is configured as well as provide feedback and offer a score based on what is found. This can be valuable information.

One of the more accurate and better free online options. This tool breaks your issues into specific categories and outlines a marking grace from F – A based on the performance of the website. This is really good for a quick overview, but doesn’t give specific fixes and requires someone who understand how to fix these specific areas through their own knowledge.


Page speed optimisation is an important element of your websites strategy to ensure that users can see your product or services seamlessly. Several tools have been shared, but often with website speed it is about finding what works for you and resolving any technical issues to smoothen the User Experience. Make sure you check your website speed often and keep on top of it to help with gaining the best results possible.

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