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        “CRO” stands for Conversion Rate Optimisation, which is the process of increasing the number of conversion on your website or online channels. These are normally recorded when ecommerce transactions are made or when you set up “goals” for customers to achieve.   Driving traffic to your website is great, but this is not enough[…]

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What is Site Speed Optimisation?   Site speed is an important consideration when it comes to your website as it can have an impact on SEO and your conversion rate as well, but it is a complex subject that can be very technical to handle. Specifically, site speed optimisation is how quickly users are able[…]

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Building a website can be hard, but choosing what platform to build on in the first place is even harder! You will more than likely contact 3 – 6 web development companies and ask what they suggest and get a bunch of different responses, making things even more confusing and forcing you to do further[…]

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What is PPC? PPC stands for pay per click and is a marketing form of online advertising in which advertisers accumulate costs when users click on their ads. Advertisers bid on the perceived value of a click in relation to platforms, audience types, and keywords. PPC is used for a variety of campaign goals such[…]

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Earlier this month Michael Stetzner of Social Media Examiner interviewed Marcus Sheridan, a key note speaker and partner at IMPACT, for a podcast. However, what Michael Stetzner was really interested about was how Marcus used video to advertise while he worked at River Pools. Video is such a powerful medium for advertising today, because so[…]

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  A recent study highlighted that 48% of Australian small businesses are using social media as part of their marketing strategy. This number is increasing from year to year, but there are still over 50% of small businesses that aren’t taking advantage of this marketing tool. If you are part of this group, then here[…]

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  Running an online business or at least even using a website to promote your firm requires close attention and most importantly an SEO. The success or failure of your website can depend almost entirely on the effort you have put into making sure that the SEO is working. Hiring a team of experts from[…]

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When it comes to SEO, it is best if you start by finding out the mistakes you should avoid at all costs. SEO sounds simple. Everybody thinks of keyword research and filling text with keywords. However, things are more complex than that. It is time to discover which are those most important mistakes you should stay away from when performing Search Engine Optimisation on your own: