Using Google Shopping
Google Shopping Management
Why use Google Shopping?
In our experience, the traffic that comes through Google Shopping is more likely to convert to actual sales than from other mediums such as traditional text ads or banners.
However, instead of using keywords, Google Shopping uses data from your product or services and matches this to a shopper’s search. It’s, therefore, crucial to make sure that all your descriptions, titles and page data passes Google’s tests as well as being optimised to attract lucrative customers.
How to get the best results from Google Shopping
One size does not fit all, and this is the certainly the case with Google Shopping. Our experience with Google Shopping shows us that it is no different to any of your other digital campaigns: your storefront needs to target your customer base through expert optimisation.
At SEO Melbourne, we keep up to date with the latest advances in Google Shopping which allows us to create and manage storefronts.
Getting the best from your Merchant Centre.
We will analyse your current Merchant Centre and iron out any problems with your descriptions, data and product titles. We will also make it our business to see that your ad budget is elasticated to the point where it achieves the most from your spend and outperforms your competitors (and all without eating into your profits).
Google Shopping is constantly evolving.
Like all things Google, its Shopping algorithms are always changing. SEO Melbourne is best equipped to manage your eCommerce store and to ensure you appear in searches, comparisons and the Shopping tab.
Yes, we know Showcase Shopping.
SEO Melbourne will help you navigate the latest inclusions to Google Shopping such as Showcase Shopping Ads, allowing you to compete both locally but also in the fierce national and international markets.
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